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A business portfolio is a collection of a company’s products, services, or business units contributing to its overall revenue and strategic goals. It is a snapshot of the company’s diverse offerings and how they work together to achieve its objectives. Think of it as a diversified investment portfolio for a business instead of an individual.
There are types of business portfolios, and these are the following:
The service portfolio highlights the different services provided by the company. A consulting firm, for instance, could have a portfolio encompassing strategic planning, financial advisory, and technology implementation.
A business portfolio often has multiple distinct business units, each operating as a separate entity with its own products, services, and markets. This portfolio represents the overall collection of these units.
The following are also the key characteristics of a strong business portfolio, such as: diversification, synergy, balance, alignment with strategic goals, and competitive advantage.
Companies often use portfolio management. Techniques to analyze their existing portfolios and make the strategic decisions about which products or business units to invest in, divest, or restructure.
There are types of business portfolios, and these are the following:
- Product portfolio
- Service portfolio
- Business unit portfolio
The service portfolio highlights the different services provided by the company. A consulting firm, for instance, could have a portfolio encompassing strategic planning, financial advisory, and technology implementation.
A business portfolio often has multiple distinct business units, each operating as a separate entity with its own products, services, and markets. This portfolio represents the overall collection of these units.
The following are also the key characteristics of a strong business portfolio, such as: diversification, synergy, balance, alignment with strategic goals, and competitive advantage.
Companies often use portfolio management. Techniques to analyze their existing portfolios and make the strategic decisions about which products or business units to invest in, divest, or restructure.
