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The importance of cross-marketing in business

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Cross marketing is a promotion strategy where two or more businesses collaborate to promote each other's products or services that complement each other not compete. This allows businesses to reach wider audiences and potentially gain new customers. Cross-marketing offers several advantages for participating businesses, including increased brand awareness, sales growth, improved credibility and loyalty, reduced advertising costs, and expanding the range of goods.
 
Another name for cross marketing is cross promotion where we as business people work together to promote products simultaneously, so we also have various access to audiences with the aim of expanding reach and increasing profits.
 
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