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A female beauty salon just hired a full content creation team. What for?

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The beauty salon that I patronize to have my hair done just hired a full team of content creators. That includes a content curator, cinematographer and a graphics design artist. This is an offline beauty salon. Why do they have to spend such money to hire a content creation team? Do you think such is a good investment for the business?
 
From the looks of it, it seems they want to create an online presence for themselves hence the need for this. Having your business offline doesn't mean you can't have an online presence.
 
The future of business is truly online. This move by this beauty salon just proves that to me. Every conscious business is positioning itself to take advantage.
Exactly, everyone is making use of the Internet, especially social media when it comes to their business, the salon does not want to be left out.
 
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