A video review is worth 100 written reviews.

[Min George]

I see businesses and brands stretching to make customers record video reviews. Heard lately that one video review is worth 100 written reviews.

How true is that? What makes video reviews so much superior to written reviews?

 

[Trush Jodie]

People don't believe text reviews because they are easy to make. Video reviews takes more efforts to make and people trust it more.

 

[eLdavis]

Videos makes it easier for people to understand, hence people actually prefer videos than reading reviews.

 

[Kera]

Video reviews always carry more emotions and tone more than text reviews. That emotions is what brings trust.

 

[Augusta]

Video testimonials let prospects see facial expressions, hear tone of voice, and pick up on unscripted honesty. It's the authenticity that works

 

[Nomad]

A photo is 1000 more more worth than text and a video is maybe 10 thousand more worth than the image.