Apart from market trends, which other factors can force a business to change directions?

[King Belieal]

The major reason why some businesses change direction and focus is the trends that the market is taking per time. Apart from that, what are the possible factors that can cause a business to change it's core direction and focus?

 

[eLdavis]

The state of the business can also force them as well. In a situation where things are not going well, they might want to rebrand and change direction.

 

[Kross]

The direction of technology can make a business to change it's direction. Many businesses evolve as they adapt to technology.