Application of Guerilla Marketing in Business

[Starmix]

First of all, you have to know about guerilla marketing. Guerilla marketing is a marketing tactic that uses purpose and unconventional methods to promote a product or service. It is a low-cost, high-impact approach that relies on creativity and ingenuity to generate buzz and attract attention to your business. It often depends on direct engagement which is considered, rather than mass media campaigns. This campaign has a limited budget. This type of marketing focuses on developing unique and memorable concepts that will capture the audience's attention. It also focuses on a specific location or group of consumers to maximize impact. Have you applied this in your business?

 

[King Belieal]

Can we consider door to door marketing with word of mouth approach as guerrilla marketing strategy?

 

[Starmix]

I am not so sure of that however there's a possibility that word if mouth marketing could be considered a Guerilla marketing including the door to door because they're tactics and no money is used as the capital for word if mouth tactic.

 

[Fidelia]

Those kinds of adverts where you see people dancing on public streets to attract attention to their business is guerilla marketing.

 

[Augusta]

I like this marketing strategy you build unique and memorable concepts to capture the audience's attention to help maximize impact.

 

[Starmix]

Guerilla marketing of well managed can be beneficial for business operators apart from costs friendly marketing, they can also gain more customers.