Are Flash Sales Effective in Increasing Sales?

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Flash sales are a marketing strategy where sellers lower prices (discounts) significantly or more than 40% but in a very limited time, usually only 2 to 3 hours. In implementing a flash sale strategy, sellers must have sufficient stock. In your opinion, is flash sales an effective way to increase sales?
 
There is no doubt about it. I experienced it from my own eyes a flash sales for 3 hours at a mall in Venus City. I was there to shop bags, belts and shoes. I saw people flocked so suddenly and the paying counters were too busy. The flash sales were on kitchen utensils, dresses and pants all too attractive prices. After 3 hours all cleared and the new stocks were displayed back to the original prices.
 
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