Are Likes, Shares and Page views viable metrics to measure the success and impact of a content?

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When it comes to the success and impact of a content published, there are universally defined metrics to measure. Some people use engagement metrics such as the Likes, the Shares and the Page Views the content has amassed to judge the impact of a published content.

Are these metrics viable enough to judge content success? Which other metrics do you think is better to judge the success of contents?
 
If your content has high number of likes and shares, it indicates that people can relate with the content and it is likely to convert.
 
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