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Are there any specifics to consider when selling to a lady/woman?

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Different customer demography might require special techniques to sell and attend to them in business. Is there any special approach to take when a business person is trying to sell a product or render service to a lady or woman?
 
Well people tend to be a lot nicer to the ladies, for me i usually attend to my customers both male and female depending on their character and behavior.
 
Most women are very smart with the use of money. In a typical household, even when the woman is not the primary earner, she plays a key role in the budgeting and savings. Women are level headed( I am not generalizing it) with the use of money, unless they come from the filthy rich background and can throw away the money. They will spend the money only if they thing that it's worth every penny. So, you have to be really smart and tricky to convince them that.
 
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