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In my country, WhatsApp has become the most popular daily communication channel, not only for personal messages, family, and friends; in fact, the most frequent message notifications I receive are from WhatsApp.
Of course, this situation is widely exploited by businesses, from small businesses offering breakfast, cakes, and fresh drinks, to many larger or mid-sized businesses using WhatsApp to promote their brands and products.
Compared to email marketing, WhatsApp has the advantage because it has a much higher open rate; almost 95% of WhatsApp messages are opened and read by recipients, and they can also reply directly without having to use other features.
Of course, this situation is widely exploited by businesses, from small businesses offering breakfast, cakes, and fresh drinks, to many larger or mid-sized businesses using WhatsApp to promote their brands and products.
Compared to email marketing, WhatsApp has the advantage because it has a much higher open rate; almost 95% of WhatsApp messages are opened and read by recipients, and they can also reply directly without having to use other features.