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As a business owner, don't ever ignore the calls / SMS of your customers no matter the situation.

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There is a financial institution I patronize in my country. I was finding difficulty completing a transaction. I sent their customer support a WhatsApp message explaining my difficulty. The messages were indicated as "Read" by WhatsApp. But I wasn't given any response. Sent a follow up message and still, no response.

And they actually resolved the issue and I went ahead and completed my transaction. It was at this point that they responded to message.

I am dumping their ass and closing the account not for the difficulty they experienced but their act of ignoring my message. Don't ignore the messages of your customers for whatever reason.
 
Most times I am usually in places or in a situation where I can't pick calls or reply back, I always try my best to call back or text back the moment I am done.
 
I always believe in open communication and it is very important in business. If you have challenges as a business, try and communicate to your customers. If you can even communicate self, the customer would likely understand. Don't ignore them. If you ignore me as a customer, I am surely withdrawing my patronage if your business forever.
 
It is so frustrating when a business owner or representative ignores your communication through texts or SMS. And sometimes, you are in a very dicey situation about their products. If they don't offer good explanation, dump the business.
 
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