At which point does an online business actually fare better using celebrity influencers?

[Min George]

Everyone is now talking about micro-influencers as being the best for online businesses that want to deploy influencer marketing. At which point is it beneficial to use celebrity influencers to do influencer marketing?

 

[eLdavis]

I personally don't think there is a specific point for this though, the most important thing is if you can afford using a celebrity influencer.

 

[Kera]

I think at the start of a business, celebrity influencers can be used to create massive hype about the business.

 

[Augusta]

I think when the influencer has been able to capture her audience. They might patronised the business massively

 

[Springtime]

I think at the start of the business can be an appropriate time to use celebrity influencer. S(he) may help to create awareness of the new business, and gain the trust of target audience.

 

[King Belieal]

I also think that celebrities as influencers would only be useful at the inception of the business when they just want to be known.

 

[Augusta]

I think at the start of the business can be an appropriate time to use celebrity influencer. S(he) may help to create awareness of the new business, and gain the trust of target audience.

Yes the beginning of the business would be a good starting point. You just need people to know about the new business

 

[SilverLance]

Celebrities come with a high price tag, so it only makes sense if your business can afford the investment and expects a strong ROI.

 

[freelancermaria]

The influencer can certainly help build awareness, especially those who are well-loved for their good personality.

 

[SilverLance]

When people genuinely likes a celebrity for their character, their endorsement feels less like a transaction and more like a trusted recommendation. It cuts through the noise of normal advertising.

 

[Augusta]

It is by the point that the audience are interested in what the influencer have to offer

 

[SilverLance]

If the influencer is known to be genuinely interested in or uses the type of product being sold, their followers are more inclined to pay attention, and the brand gains stronger results.

 

[Augusta]

Yes, when the influencer uses the products and show evidence that the product is truly good.

 

[SilverLance]

Their genuine experience helps people see the product's true value and effectiveness.