Beauty products business: How do I tailor my products to cater for the slightly advanced people in age?

King Belieal

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Supposing I am running a business that deals on the production of beauty products, and I need to capture the market of people that are slightly advanced. Maybe, around 50 to 55 years old.

What utility should I add to my beauty products to capture that market?
 
The people that are around that age are the major patrons of beauty products. Just try to reach them.
 
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