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Behavioral marketing in business

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Behavioral marketing is a method used by companies to target audiences based on their behavior interests, intentions, and other metrics. This approach involves gathering data through various channels; like web analytics, cookies, and search history. By analyzing those data, organizations can segment audiences finely. The following are types of behavioral marketing:

1. Product suggestions;
2. Remarketing;
3. Email marketing
4. Demographic marketing , and
5. Marketing Automation.
 
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