Best Ways to Track Traffic & Measure SEO Success?

[SilverLance]

What are the most effective tools or methods for tracking website traffic and measuring SEO performance? Are Google Analytics and Search Console enough, or are there other platforms worth considering?

 

[gwolf666]

In my experience, Google Analytics and Search Console are basic but very powerful tools for any webmaster who wants to understand how their site is performing. Analytics gives you detailed metrics on traffic, most viewed pages, session duration, and user origin. Search Console, on the other hand, is key for analyzing visibility on Google, as it shows impressions, clicks, CTR, and alerts you to potential indexing errors or usability issues. However, I think they're not always enough if you're looking for a more complete view of your SEO. Platforms like SEMrush, Ahrefs, or even Ubersuggest provide an extra level of detail, especially when it comes to keyword research, competitor analysis, and backlink building. Additionally, tools like Hotjar can help you understand how users navigate your website. In short, it depends on the depth of analysis you need.