Boosted social media ads vs influencer marketing: Which could generate more traffic for an online beauty brand?

[Fidelia]

Influencer marketing and boosted ads on social media are some of the most popular ways to advertise online. For an e-commerce store that sells beauty products, which of the two do you think would attract much more traffic to the e-commerce site?

 

[gwolf666]

For an online beauty product store, influencer marketing generally attracts more traffic because recommendations from influencers generate greater trust and connection with their audience. In contrast, social media-promoted ads reach more people but with less personal impact and credibility.

 

[Augusta]

For an online beauty brand, I believe influencer marketing is generally more effective for generating high-quality traffic and driving conversions due to the trust and authenticity it builds