Brand Story or Social Proof: Which kind of contents would convince a younger audience more?

[Fidelia]

Brand storytelling and social proofs are two types of contents that big brands use for marketing. And they appeal to a wide range of audiences.

But for a young audience between the ages of 20 and 38, which would be more effective between storytelling and social proofs as contents?

 

[Kross]

When it comes to making sales and establishing trust instantly for your business, social proof works best.

 

[eLdavis]

I think social proof would be the best choice. Irrespective of the age people are mostly after seeing results.