Branding wears with company name and logo: Is it a viable marketing technique?

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Some companies give their staff branded T shirts and other clothings to wear. Do you consider that to be a very good method to market and promote the brand or products. I have actually gotten to know about a particular service because I had enquired after seeing someone wearing a shirt with that service branded on the shirt.

What do you think of companies branding their wears for their staff as a brand promotion and marketing strategy?
 
I think it is a good tactics to generate sales. Staff wearing t shirts with company logo can popularize the business. If you are running outdoor events for your business, it is must
 
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