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2025
Brazil's tourism sector celebrated a historic year, welcoming over nine million foreign visitors—a 40% increase from 2024 and a new all-time record. Argentines led the surge, with over three million arrivals, an 80% jump from the previous year. Authorities credit the boom to expanded air connectivity, with international flight seat capacity growing by 15% in the first half of the year, and a doubling of investment in global advertising campaigns. Major events like the COP30 climate summit in Belém and a free mega-concert by Lady Gaga on Copacabana Beach, which drew two million people,
Brazil's tourism sector celebrated a historic year, welcoming over nine million foreign visitors—a 40% increase from 2024 and a new all-time record. Argentines led the surge, with over three million arrivals, an 80% jump from the previous year. Authorities credit the boom to expanded air connectivity, with international flight seat capacity growing by 15% in the first half of the year, and a doubling of investment in global advertising campaigns. Major events like the COP30 climate summit in Belém and a free mega-concert by Lady Gaga on Copacabana Beach, which drew two million people,
