Can an offline business benefit from owning a blog?

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I have seen so many online businesses own blogs and it has helped them to get engagement for their businesses.

Just wondering if it makes any sense for an offline business to own and maintain a blog. Can an offline business gain any advantage in owning a blog?
 
Of course, blogs or sites will be very useful for offline businesses such as hotels, restaurants, apartments and even boarding houses, blogs can tell about facilities, comfort, etc. Moreover, many offline electronic or clothing stores, etc. also sell online.
 
It is the trend this time marketing the offline products through blogs, vlogs and videos. People always watch videos on Facebook to get info of the latest products sold online and offline. You will have a landslide sales especially if it is done appealingly.
 
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