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Can reviews and ratings on Trust Pilot affect the traffic to a site significantly?

Fidelia

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I always see sites so particular about their users leaving reviews on Trust Pilot. And some even go to the extent of offering monetary incentives to get reviews on Trust Pilot. Does Trust Pilot ratings affect the rate of traffic to a site?
 
Trust pilot has lost its significance these days. All ratings there are fake or false. You cannot trust anything that gets displayed there. Even if that's yhe case people still believe in it and having a negative review there can affect your business negatively.
 
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