Can someone own a brand without necessarily owning a business?

[King Belieal]

When it comes to branding, it is the identity that a particular commercial entity evokes. It is often expected that businesses should try to build brands for themselves.

On the flip side, is it possible for someone to have a very strong brand and they don't have a business?

 

[Fidelia]

You can own a brand and not make it commercial by owning a business. There are so many people that are walking brands based on the identity they have created for themselves.

 

[eLdavis]

Yes it is possible, it is mostly called a trademark, you can register this as an individual trademark.

 

[Springtime]

You can register the brand or trademark and not starting the business if you are not ready.

 

[Min George]

There are some people that have strong identities even as employees that are translated into a brand.

 

[Augusta]

Well, I think it is possible if you know your worth you can make it a brand by not necessarily selling anything at that time