Can the exchange that a new token is listed make the price to surge?

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I have heard some people saying that if a new token is listed on Binance or Coinbase, it has the potential to experience a surge in the price of the token. How true is this fact and what factors make a new token to surge in a particular exchange more than the others?
 
There is no guarantee that a token that has been listed on a well-known exchange, either Coinbase or Binance, will have an exorbitant price, there are many factors to consider such as community, developers, hype, competition with similar tokens, marketing methods, utility, etc.
 
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