Cebu Pacific named 'strongest ASEAN airline' by Brand Finance

[Starmix]

According to the report, low-cost carrier Cebu Pacific has been named the strongest airline brand in the ASEAN (Association of Southeast Asian Nations) region by brand valuation consultancy Brand Finance, during a recent awarding ceremony in Singapore.

Cebu Pacific Chief Marketing and Customer Care Officer Candice Iyog said in a statement on Wednesday that they are honored by the trust given to them, and they remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region.

The report also stated that the recognition reflects the airline's consistent efforts to make air travel more accessible while strengthening customer trust and loyalty through service improvements, digital transformation, and community engagement.

The report added that being the strongest airline brand in ASEAN means Cebu Pacific leads the region in these critical drivers of brand equity, outperforming competitors in both customer perception and operational reputation. This strength translates into greater resilience and long-term growth potential.

In addition to the report, the recognition was based on Brand Finance’s latest valuation study, which drew insights from 175,000 respondents across 41 countries, including 25,000 from the Asia-Pacific region. Cebu Pacific achieved an AAA brand rating and a Brand Strength Index score of 86 and it has flown more than 250 million passengers since its inception in March 1996. It currently serves 37 domestic and 26 international destinations.

Source: PNA

 

[gwolf666]

What great news for Cebu Pacific! This recognition undoubtedly demonstrates that their efforts to offer affordable fares and quality service are paying off. As a frequent traveler in the region, I've noticed their continuous improvement in digitalization and customer service, which fosters greater trust and loyalty. It's important for airlines to invest in the user experience, and Cebu Pacific is clearly on the right track. Furthermore, their reach across so many destinations and the number of passengers they've carried since 1996 speak to their strength and sustained growth. This type of recognition motivates the industry to continue innovating and improving, and hopefully more airlines in ASEAN will follow their example. Congratulations to Cebu Pacific on this achievement. They have certainly earned it through hard work and dedication.

 

[Starmix]

During my international flight, I chose Cebu Pacific. The fare is indeed cheap; however, the services are poor, unlike Philippines Airlines ( PAL), though its fare is expensive, but services are a par