Consistency in Video Marketing

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Just like in any other industry, consistency also plays a big role in video marketing. The algorithm on video sharing sites like Facebook, Tiktok, Instagram etc. favor creators who upload videos regularly. If you don’t posting for weeks, your visibility on existing content will drop sharply, when you come back you might not get as much traction as you used to. When you maintain a steady upload schedule, your videos will continue to appear on the loop and also rank higher and reaching more people.