Content for building personal brand. How different is it from content to build business brand?

[Fidelia]

Some people don't have any product or service they sell. They just want to build a personal brand for themselves. What are the keys to succeed in building you personal brand with content? How is it different from building a business brand?

 

[gwolf666]

To build a successful personal brand with content, the key is to be authentic, consistent, and provide real value to your audience. Authenticity builds trust, and consistency maintains long-term interest. Unlike a business brand, where the focus is on products or services, a personal brand focuses on your story, skills, and vision, which creates a more direct and human connection with your community. It's also important to know how to communicate your values and maintain an active presence on the appropriate platforms.