Content for building personal brand. How different is it from content to build business brand?

[Fidelia]

Some people don't have any product or service they sell. They just want to build a personal brand for themselves. What are the keys to succeed in building you personal brand with content? How is it different from building a business brand?

 

[gwolf666]

To build a successful personal brand with content, the key is to be authentic, consistent, and provide real value to your audience. Authenticity builds trust, and consistency maintains long-term interest. Unlike a business brand, where the focus is on products or services, a personal brand focuses on your story, skills, and vision, which creates a more direct and human connection with your community. It's also important to know how to communicate your values and maintain an active presence on the appropriate platforms.

 

[Augusta]

personal brand is built around an individual, their personality, values, and expertise to establish them as an expert in a field, business brand is a company's distinct identity, focusing on its mission, products, and target audience

 

[kit_hung]

Building a personal brand is about you, not a product. You need to be authentic and show your personality. Use content that describes your life, experiences, and values. Don't pretend to be someone else. Unlike a business brand, people want to see you, not just what you sell. Being consistent is very important. Also, learn to communicate well and respond to people. If you build trust, people will follow you without even selling anything. Every post should be meaningful.

 

[Min George]

When contents is aimed at building a personal brand, you would concentrate on the particular personal attributes that stands you out as a professional. While content for a business showcases a product.

 

[kit_hung]

When contents is aimed at building a personal brand, you would concentrate on the particular personal attributes that stands you out as a professional. While content for a business showcases a product.

When you create content for your personal brand, you aim to showcase your personal qualities that set you apart as a professional. Here, you emphasize your personality, your specific skills, and your unique approach to work. The goal is to make people recognize and trust you for your personal strengths.

But business content focuses on a product or service. It builds trust in what the business offers, not the individual. Here, you promote the benefits of the product, how it solves problems, and why the customer should choose it. Each type of content has different goals depending on the target audience.

 

[eLdavis]

The problem we have with a lot of people today is that they are not original, they tend to just copy and paste.

 

[Augusta]

Personal brand would be about you and your lifestyle while the other is building a brand or image for your business