Content marketing usually starts with content auditing.

[Tobi]

Content marketing usually starts with content auditing, copywriting and blog posts. And then, distribution of content begins.

Many people mistake consistency with pushing out content every single day! NO!

You will face a burnout sooner, hit a creative block and might give up sooner.

Consistency means pushing content at a pace you can manage.

For example, if you want to start a blog, start with one. Write and publish one blog every single Wednesday (pick a day). And once, you can manage that consistency, scale on it. Once you have decided to scale, try to distribute it.

 

[gwolf666]

From my experience, I believe the key to content marketing isn't quantity, but quality and consistency over time. Many people think that to be successful, you have to publish every day, but that doesn't always work. The truth is, if you overload yourself, you can burn out quickly, lose your creativity, and end up abandoning everything halfway through. Personally, I prefer to focus on a pace I can maintain without feeling exhausted, such as publishing an article once a week or every two weeks. This allows me to dedicate time to offering truly valuable and well-thought-out content. When you achieve that consistency, you can naturally increase the frequency, but always without sacrificing quality. Furthermore, distributing that content is also important, because it's not enough to create it; you have to make sure it reaches the right audience. Ultimately, the key is finding a pace that is sustainable in the long run.