Contents must always show the problem and the solution their products/services offer.

[Min George]

Any content that is meant to promote a product or service must show the problem that exists, and the solution that the promoted product aims to bring to that problem. That keeps the audience well informed to make purchase decisions.

 

[Trush Jodie]

When content starts with stating the problem, the audience feels seen. Presenting a solution makes the audience feel a reward.

 

[eLdavis]

People are simply looking for solutions, so every content you have should be able to show these problems and how they can be solved.

 

[Trush Jodie]

When a content just shows the solution without due reference to the problem, it is nothing more than an advert. And social media users don't want adverts.

 

[Kera]

When you talk about the problem, you demonstrate to the audience that you understand their struggles, and you present the solution.