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Yes, you have to create a positive mental picture of your business every day to avoid feeling worried about something that does not occur yet. I agree that a business owner would have butterflies in his stomach being surrounded with competitors. Instead of feeling that way, it s better to challenge the self to outsmart the competitors. Think of the best plan and tactics that will retain your customers. Always have a positive mindset and never be clouded with doubts and uncertainties for that may be a factor for losing.