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Curiosity vs Information: Which would drive more clicks for a site?

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The major goal of any site is to get as much traffic as possible and probably monetize the traffic. That is translated to more clicks for a site.

What do you think would drive more clicks to a site between curiosity and information?
 
In my opinion, curiosity can attract quick clicks because people want to learn something new, but information is what lasts. If you offer valuable content, people will return again and again, and that's what generates consistent traffic. Curiosity is like bait, but information is the foundation of website growth.
 
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