Customer Retention is More Important Than Customer Acquisition

[Augusta]

Many new businesses focus most of their energy on acquiring new customers, often overlooking the value of keeping existing ones. While acquiring customers is essential for growth, it is typically more expensive and time-consuming than retaining the ones already using a product or service.

 

[eLdavis]

In most cases, it is usually easy to get customers, but the major work lies with retaining them afterwards.

 

[Springtime]

Both are important. While retaining existing customers is important, without new customers, the company will not grow.

 

[kit_hung]

If I see old client staying and coming back to me again, get profit without much expense. Finding new ones is tiring and takes up more time than maintaining the ones who already know the quality of the work.

 

[Kross]

Customer retention gives the business prospect and a future. It is more strategic than acquiring customers.

 

[Augusta]

Yes that right. You can get a customer but how do you retain the person that's just it