Do follow and no follow links

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Do follow links tell search engines bots to follow the links that helps in search engine ranking. No follow links tell search engines bots not to follow the links so these links do not help in ranking.
 
Nofollow links are Now followed by the search engines and they can effect your rankings. This was changed in 2019. They’re treated as “hints”, but it’s more likely that Google will still use the link.


Two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of particular links. These, along with nofollow, are summarized below:

  • rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
  • rel="ugc": UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
  • rel="nofollow":Use this attribute for cases where you want to link to a page but don't want to imply any type of endorsement, including passing along ranking credit to another page.
When nofollow was introduced, Google would not count any link marked this way as a signal to use within oursearch algorithms. This has now changed. All the link attributes—sponsored, ugc, andnofollow—are treated as hints about which links to consider or exclude within Search. We'll use these hints—along with other signals—as a way to better understand how to appropriately analyze and use links within our systems.

Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn't be given the weight of a first-party endorsement.
 
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