Do you have any tricks that could really help in boosting the online sales?

I noted that the most popular online retailer in my city is doing a good job to boost sales. Other than offering varieties of products, and great customer service, they always offer great deals and engage customers through a loyalty program. I am their customer, and I receive their email almost every day notifying me the good deals of the day.
 
The only trick I use is my ultimate social media trick I use it to showcase my Link's since social media is the place I normally promote my service so I create groups and use those groups to promote some of my Link's thou not all the time but majority of time I do get valued clicked from there
 
It's not good to trick the customers just to have sales. Some customers are also tricky. They are not easy to convince. In my offline and online business, I never applied tricks. I only let them know through the quality of my products and services.
 
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