Do you include the cost of the market research on the business capital?

Market research is not only done when building a business but after the business is running, usually for market expansion. Research costs should be added to capital and incurred as research costs that reduce income so that profit before tax is getting smaller. If research costs are too high, such as having to hire experts, then you can record deferred research costs on intangible assets and can be amortized annually over a certain period of time.
 
Since it is after the feasibility that most business ideas capital are known, market research costs are not usually put into the capital by most people.
 
Since it is after the feasibility that most business ideas capital are known, market research costs are not usually put into the capital by most people.
Why not put it in capital, which means your expenses are not recorded, then what is market research recorded as? How is market research cost in journal recording?.
 
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