My observation is a bit different. People here buy bulky online because they have to buy a certain amount to enjoy free shipping and no need to carry heavy stuff.
I do not buy in bulk but my niece do it. She buys in bulk because she is doing doing business while studying at the university. She is a young entrepreneur at 18..She sells nice clothes and fashion jewelries to her teachers and classmates all sold out in cash.
I have never bought in bulk online. Normally when i buy online i buy clothes or toys for my daughter. I have never really seen the need to buy in bulk because the shipping costs are high and i would be charged another high amount at customs when the bulk order arrives.
I too have seen most people doing some very little shopping online, Most people do smaller shopping because they don't trust the online process for sure
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