Does a customer that came through referral need additional promotion to be convinced?

[Kross]

Many business always relax when they get a customer through referral. They don't bother to promote and convince the referred customer. Does it mean that the fact that they were referred, they don't need any more promotion to be convinced to buy?

 

[Trush Jodie]

You still need to convince a customer that came through referral in case they have a sort of double mind about your products.

 

[eLdavis]

Yes i think you still need to convince them, you can show they some samples of your work so they can be more convinced.

 

[Springtime]

A customer through referral does not mean that s(he) will buy your products or services for sure. You still need to treat him/her like other customers and promote your products, let him/her understand the benefits.

 

[Augusta]

Referrals build trust, but additional promotion can still be beneficial to further engage the referred customer and solidify their decision to choose your product or service.

 

[Min George]

The customer that comes through referrals would always want to have the same experience that the person that referred them had. You have to treat them like you are desperate to win them.

 

[King Belieal]

I always even promote more to the customers that came through referrals. They always need more conviction than the customer who referred them.

 

[Augusta]

Referral programs often provide a positive first impression, but personalized touches can further solidify that positive experience and create a stronger connection with your brand.