Does a customer that came through referral need additional promotion to be convinced?

[Kross]

Many business always relax when they get a customer through referral. They don't bother to promote and convince the referred customer. Does it mean that the fact that they were referred, they don't need any more promotion to be convinced to buy?

 

[Trush Jodie]

You still need to convince a customer that came through referral in case they have a sort of double mind about your products.

 

[eLdavis]

Yes i think you still need to convince them, you can show they some samples of your work so they can be more convinced.

 

[Springtime]

A customer through referral does not mean that s(he) will buy your products or services for sure. You still need to treat him/her like other customers and promote your products, let him/her understand the benefits.

 

[Augusta]

Referrals build trust, but additional promotion can still be beneficial to further engage the referred customer and solidify their decision to choose your product or service.

 

[Min George]

The customer that comes through referrals would always want to have the same experience that the person that referred them had. You have to treat them like you are desperate to win them.

 

[King Belieal]

I always even promote more to the customers that came through referrals. They always need more conviction than the customer who referred them.

 

[Augusta]

Referral programs often provide a positive first impression, but personalized touches can further solidify that positive experience and create a stronger connection with your brand.

 

[Stardom22]

Most referrals need more and more information about the products being advertised for them to be convinced to buy the products.

 

[Min George]

You must sell your business to a referred customer same way too sell to a customer you acquired by yourself.

 

[Bigshow]

Referral are ok sometimes since they built trust but still you need to sell you business to other customers so they can understand

 

[Fire&Rain]

Even if a customer comes through a referral, I think you still need to show why your product or service is worth it. Referrals give trust, but a little extra info or promotion helps them see the value for themselves. It’s like a friend recommending a movie, you still want to know if you’ll like it.

 

[Augusta]

No, a customer who comes through a referral typically does not need additional promotion to be convinced because they already have a strong foundation of trust and interest from a trusted source.

 

[kit_hung]

Even if a customer comes through a referral, I think you still need to show why your product or service is worth it. Referrals give trust, but a little extra info or promotion helps them see the value for themselves. It’s like a friend recommending a movie, you still want to know if you’ll like it.

It’s like a friend telling you a movie is good. You’ll trust them, but you’ll still want to know what kind of movie it is and whether it will appeal to you. Similarly, a customer needs to see the value with their own eyes. A short description, a nice picture, or a small offer can go a long way.

So don’t rely on referrals alone. Also consider how you present your product. Show off its quality in a simple and attractive way. This increases the chance that the customer will take action and come back another day.