Does a total rebrand help a business recover from a negative reputation?

[Fidelia]

For a business that has lost it's positive reputation, because of a scandal or a controversy, would rebranding the business totally help it to recover from that negative reputation to have a positive reputation? If so, how is such a rebrand going to be done?

 

[Min George]

Even if a business with a negative reputation is rebranded, it still has some convincing to do to gain the trust of people.

 

[Nomad]

It can help. I have seen a lot of company do better when they rebranded. However, rebranding should also accompany with better product and services.

 

[Suba]

There are many causes that can make a business reputation negative, if there is a serious case such as a violation of the law or fraud against customers, of course it will take a very long time even though the brand has changed,

 

[eLdavis]

Yes it does help, but it mostly depends on the amount of effort they put in trying to convince their target audience.

 

[King Belieal]

They would have to be at the very top of service delivery before they are able to gain back lost reputation.

 

[Xtynehappy]

Of course yes. The business rebranding does help the business to recover from the negative reputation business

 

[King Belieal]

Just hope that they are not people that are out to push the narratives from the negative reputation publicly. Even a rebrand can't help the business in such circumstances.

 

[Min George]

A total rebrand with better performance would help a business recover from negative reputation. But it would still take time though.

 

[Springtime]

Rebranding does help a business which has suffered from a bad reputation. But it takes a long time to build the trust of customers. Rebranding should pair with good products and great customer service.