Does "About Us" Page really help SEO?

[Fidelia]

I have seen some sites put in effort to write an "About Us" page. I know for sure that a well written "About Us" page would give the site authenticity.

What I want to know is if "About Us" page has a bearing on visibility of the site on search engines.

 

[Tobi]

While an “about us” page isn’t required by any means, giving people a good bio of yourself, your service or your company is going to make you a more approachable figure, not to mention getting some good SEO mojo flowing your way in you can work in some well-researched keywords.

 

[Trush Jodie]

As long as E-E-A-T is still a feature in search engine rankings, the About Us page is the best place for a site to demonstrate that.

 

[kit_hung]

The about us section of a website is important, mainly because it enables users to get a sneak preview of the profile of a business. It had thus better be well written and adequately informative.