Does "About Us" Page really help SEO?

[Fidelia]

I have seen some sites put in effort to write an "About Us" page. I know for sure that a well written "About Us" page would give the site authenticity.

What I want to know is if "About Us" page has a bearing on visibility of the site on search engines.

 

[Tobi]

While an “about us” page isn’t required by any means, giving people a good bio of yourself, your service or your company is going to make you a more approachable figure, not to mention getting some good SEO mojo flowing your way in you can work in some well-researched keywords.

 

[Trush Jodie]

As long as E-E-A-T is still a feature in search engine rankings, the About Us page is the best place for a site to demonstrate that.

 

[kit_hung]

The about us section of a website is important, mainly because it enables users to get a sneak preview of the profile of a business. It had thus better be well written and adequately informative.

 

[Nomad]

About Us page can help you in search ranking. If you have a detailed About us Page, it not only ranks your website but even About us page.

 

[Augusta]

Yes it does An about us, will tell a lot to users and Google) what your website is all about. This will help Google to know what kinda industry you are. And rank you accordingly, based on the category you belong to.