Does the online space have a bigger potential market than the offline space?

[Kross]

It seems to me like the potential market available for selling products and services are bigger online than offline. It seems like products posted for sale online always have a bigger reach than ones posted for sale offline. What do you think?

 

[gwolf666]

I completely agree with that observation. Today, the online marketplace offers a reach that traditional commerce simply can't match. Listing products or services online allows you to reach thousands, even millions of people from different regions, something unthinkable in a physical business limited by location. Furthermore, digital marketing tools, such as interest or location targeting, make it much easier to find the ideal audience without spending so much money.
However, it's also true that the online environment is more competitive. There are thousands of sellers offering similar products, and standing out requires strategy, good presentation, and confidence. Even so, the potential remains enormous. Personally, I believe the future of commerce lies in balance: using the power of the digital world to expand reach, but without neglecting the personal touch and close attention that offline business offers.

 

[Springtime]

Yes, if you can manage the logistics, online businesses can sell globally and on a 24x7 basis. For offline businesses, you have to open physical shops or branches.

 

[King Belieal]

When you take your business, you are possibly offering your products to a global audience. And many people have sold products to people in locations very far from their base.

 

[kit_hung]

I completely agree with you. The online market has grown very large these days. If you put your products online you can reach people from different regions and even other countries. Unlike selling on the street where you only rely on local customers.

Networks like Instagram Jumia or even WhatsApp have made business easier. You can take a good picture of a product and within a few minutes many people see it. This means the opportunity to sell is much greater than the old ways. But it also requires creativity and patience.

However, not everyone likes to buy online. Some still like to see the product in person before buying. So it is good to combine both methods if you can. The important thing is to know where your customers are and reach them in the best way.