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Ever heard of "Name Your Price" business model?

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I just read somewhere about a business model called "Name Your Price" business model. Here, the customer is allowed to buy the product at the price he or she feels is reasonable.

Has anyone heard about this kind of business model? How does it work in principle?
 
Yes, the "Name Your Price" model lets customers choose how much to pay. It builds trust and can boost engagement, especially if buyers feel they're getting value. Businesses often set a minimum price to avoid losses. It works best with digital goods or low-overhead products.
 
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