Game advertising campaigns: Do you think games are an effective form of marketing?

[codescript94]

What are the benefits and challenges of creating advertising campaigns for games? How do you evaluate advertising campaigns for games you've seen or played?

 

[gwolf666]

Definitely yes. Don't you remember the number of PSX or PS2 games that were released just to promote a movie or series? Even McDonald's and Pepsi have released their own games. But you know what's best? They're excellent games.