Generative vs. value content: how to adapt to the new google

[gwolf666]

Lately I have been reflecting on the changes that Google introduced with its May 2025 update, and it seems to me that we are living a turning point in how online content is evaluated. Google is now much more focused on distinguishing between authentic content and “filling” content - that it exists only to position, without providing real value.
Before you could trust that publishing many entries, using many keywords and linking strong, visibility was achieved. But that doesn't work so well. The new update reinforces the criteria of "Experience, Expertise, Authority and Trust" (E-E-A-T) as key filters.
In the practical, what seems indispensable now for those who generate content is: to review its existing content and eliminate or improve what it contributes little; invest more in evergreen content well investigated; be very clear in the structure, with concrete answers to real user questions; and take great care of the site experience: speed, mobile, easy navigation.
I also believe that monitoring user metrics beyond gross traffic will make a difference: how long they remain, what a percentage of rebound, how many pages do they see, if they really interact. In short, it seems that whoever invests in value and usability, rather than in volume, will be won in this new stage of SEO.

 

[kit_hung]

Google’s May 2025 changes have brought a whole new dimension to how online content is measured. It’s no longer about keyword stuffing or mass publishing, but about quality, authenticity, and real value to the user. The Experience, Expertise, Authority, and Trust (E-E-A-T) criteria have been given greater weight. Content creators should review existing content, improve or remove non-contributing content, invest in well-researched, long-form content, and ensure their sites are fast, mobile-friendly, and easy to use. Also, tracking user behavior such as time spent on site, bounce rates, or pages visited is more important than relying solely on visitor numbers. Anyone who focuses on value and usability has a greater chance of succeeding in this new era of SEO.