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Google Discover isn't a traditional search tool, but rather a personalized feed that displays content to users based on their interests, history, location, and activity. It appears without the user having to explicitly search.
Here are some strategies to make your content more likely to appear in Discover:
1. Create high-quality content that provides real value: useful, well-written articles with data and originality.
2. Use large, attractive, and optimized images (at least 1200 pixels wide) to capture visual attention.
3. Avoid clickbait headlines; titles should be accurate, honest, and reflect the content without exaggeration.
4. Optimize the mobile experience: ensure the site loads quickly, has a good responsive design, and is easy to use on phones.
5. Work on E-E-A-T (Expertise, Expertise, Authority, Trust): ensure the author is credible, the website is well-structured, and there is transparency.
6. Balance trending and evergreen content: new content that captures attention now, but also content that remains valuable for a long time.
7. Encourage social media engagement and track specific metrics within Search Console to see which content performs best in Discover.
Here are some strategies to make your content more likely to appear in Discover:
1. Create high-quality content that provides real value: useful, well-written articles with data and originality.
2. Use large, attractive, and optimized images (at least 1200 pixels wide) to capture visual attention.
3. Avoid clickbait headlines; titles should be accurate, honest, and reflect the content without exaggeration.
4. Optimize the mobile experience: ensure the site loads quickly, has a good responsive design, and is easy to use on phones.
5. Work on E-E-A-T (Expertise, Expertise, Authority, Trust): ensure the author is credible, the website is well-structured, and there is transparency.
6. Balance trending and evergreen content: new content that captures attention now, but also content that remains valuable for a long time.
7. Encourage social media engagement and track specific metrics within Search Console to see which content performs best in Discover.