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Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.
We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.
So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.
And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.
So it seems like it is more of the same:
Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...
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This rollout may take up to 2 weeks to complete.
We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.
So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.
And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.
Google November 2024 Core Update Details
Google didn't say much specific about this November 2024 core update. Google did say, "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."So it seems like it is more of the same:
Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...

Google November 2024 Core Update Rolling Out
Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about...
This rollout may take up to 2 weeks to complete.