Great Engagement. Zero Sales. How can that be corrected?

[Trush Jodie]

There add some contents that are meant to drive sales. And those contents might have great engagement. But they disappoint with sales as they generate absolutely zero sales.

Where is the fault here and how can it be corrected?

 

[kit_hung]

The problem is that content lacks the motivation to buy the product even though people like it. I'd fix it by adding call to action and explaining the benefits instead of just the features so that customers will spend their money now.

 

[eLdavis]

It's possible that there is no call to action in the contents, which means the people are not in any hurry or obligations to buy at any moment.

 

[King Belieal]

I think the culprit here is the Call to Action. The audience find value in the contents. Seems the call to action is not persuasive enough.