Guerilla Marketing- a powerful and unconventional approach to brand promotion

[Starmix]

Guerilla marketing is a marketing strategy that utilizes unconventional, often surprising, and low-cost tactics to generate maximum exposure for products or services. It is a bold approach that aims to capture attention, create buzz, and leave a lasting impression on consumers. The term guerilla is borrowed from guerilla warfare, which emphasizes unconventional tactics and surprise attacks to gain an advantage.

Key principles of Guerilla Marketing:
1. Unconventional method
2. Low-cost strategies
3. Focus on surprises and engagement
4. Targeting specific audiences

 

[Nomad]

Guerilla marketing is just like guerilla war, where you hit and then run. In guerilla marketing, you lunch marketing for a short term for high conversion

 

[Starmix]

It is better if there is an advanced announcement about a company that introduces affordable products to consumers, unlike guerilla marketing is on-the-spot marketing, but there are also buyers though not many. But if stay for a day, the products might be all sold-out.

 

[Augusta]

Yes we can adopt unconventional ways to always create buzz for our products. it would help us to stand out if needed

 

[Starmix]

Under the guerilla marketing tactic,I wanna prefer the number 4 which is targeting the specific audience That is one mistake of an entrepreneur targeting the wrong audience. Research and planning must be done first before starting to avoid failure,

 

[Trush Jodie]

Guerilla marketing is not for brand establishment. It is meant to drive high sales but it has no guarantees.