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In brief: Swedish brand H&M has decided to resume its collaboration with Stella McCartney almost 20 years after their first partnership. This time, they are presenting a new spring 2026 collection with a strong focus on sustainability. To offer an alternative to traditional fabrics, they use certified sustainable materials, many of which are recycled.
Stella herself said that returning to this partnership has given her immense energy and joy, as she has redesigned works from her archives. She sees it as an opportunity to showcase her sustainability journey, cruelty-free practices and conscious designs, and to honestly express the long road ahead.
H&M’s Ann-Sophie Johansson said that Stella is a leader in her field and her commitment to sustainable fashion has been a great inspiration. This collaboration is a great honor for both of them, and they are working to make it a very ambitious project.
The highlight of this project is a new Ideas Council that brings together leading figures in the fashion industry to discuss animal welfare issues and innovative solutions. Their vision is to ensure that the sustainability debate continues openly, inspiring hope.
In short, this project brings together the world of fashion and a clean future, without harming the environment or cruelty to animals. It is a very productive joint effort.
source: worldfootwear
Stella herself said that returning to this partnership has given her immense energy and joy, as she has redesigned works from her archives. She sees it as an opportunity to showcase her sustainability journey, cruelty-free practices and conscious designs, and to honestly express the long road ahead.
H&M’s Ann-Sophie Johansson said that Stella is a leader in her field and her commitment to sustainable fashion has been a great inspiration. This collaboration is a great honor for both of them, and they are working to make it a very ambitious project.
The highlight of this project is a new Ideas Council that brings together leading figures in the fashion industry to discuss animal welfare issues and innovative solutions. Their vision is to ensure that the sustainability debate continues openly, inspiring hope.
In short, this project brings together the world of fashion and a clean future, without harming the environment or cruelty to animals. It is a very productive joint effort.
source: worldfootwear