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How Big is Your Audience?

Nomad

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Without building an audience, it is difficult to get a traction with content marketing. The bigger the audience, the better is then conversion. You need to build a huge audience on the platform where you are doing content marketing. By the way, how big is your audience? Well, I have around 20k followers on X across a dozen accounts, and over 30K followers on Facebook across over a dozen pages.
 
My business is small and my friends on X are foreigners so they cannot reach my country to buy my products only from the Philippines specifically in the city where I live. I use Facebook. I only have 6,000 friends and 4000 followers. They are the source of my income and the friends of my friends, They multiply.
 
I mainly use social media for my content marketing. And I have the maximum of 5000 friends on Facebook and 200 plus followers on X. That's a fair audience level.
Well, for personal use you might call that fair amount, however, when it comes to marketing, that is not a fair audience, in fact that is not even an audience for marketing.
 
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